Nothing is more engaging that a compelling story. We use research and strategy in order to understand your brand heritage, dynamics and relations in order to create stories that connect your brand and products with the consumer.
In every good story we are moved by archetypes of personality because they are linked with the universal human experience
Each story is unique. However, in order to create a story every writer need to follow a certain set of rules, a structure. Every story follows this simple eight-step formula:
Once upon a time...
And every day...
Until one day...
And because of that...
And because of that...
And because of that...
And ever since that day...
At Crowd Answers we designed a proprietary methodology focused on story generation for each brand. Our method follows a simple 10 steps approach. It has been created in order to deliver the best results to increase engagement, interation, purchase and loyalty.
OST Assessment: Objectives, Strategy, Tactics
Brand equity understanding - David Aaker method
Brand trajectory assessment - Social Media intelligence & forecasting
Touch point and consumer journey analysis
Brand archetypes (Archetypes & Ennagram models)
Brand relations assessment. (Based on Susan Fournier theory)
Story structure (topics, channels, format, media, frecuency)
Story alignment Vs company objectives (KPIs' creation)
This method is fast, flexible, effective and compelling.
We will create the great stories for your brand and products. Don't keep sending the same message. We can help you to connect with your costumers now.
Our full-service - Storywriter team integrates content into a complex strategy to increase your site’s visibility and conversions, your brand presence and the engagement in social media channels.
We use Storytelling in Marketing to:
Stories are what people remember. Even when they forget names and faces, they rarely forget the story and how it made them feel.
People relate to stories. They see bits of themselves in the protagonist. They associate the antagonist and conflict with the problems in their own lives. They share in the joy and reward when the main characters finally achieve their goals.
Emotional rapport and purchase intention are highly correlated. Storytelling simplifies a complex logical concept or doubt and leads to action. We work on the conversion from great stories to revenue for your business.
Savvy brands are creating strong emotional connections with their customers through simple stories couched in everyday language, the kind of language people can get hold of without a dictionary, and respond emotionally.
From time to time, consumers get bored with the same information from the brands. A rebranding is a dangerous and expensive approach. Get fresh air turning on the power of storytelling may be the solution.
Content, content, content
We provide your community managers with a clear agenda on stories to tell, or we can take charge of the whole process for you.
55% of sales come from organic search. Search traffic is the biggest revenue source…
Industry News Added
Case Studies Added
Successful Content Strategies
We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.
Tell us about your project
Let us help you get your business online and grow it with passion
Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.
“Having many years experience conducting traditional research, we know how hard it is to adopt change. From day One, Crowd Answers team provide a plan for implementation of our own online custom panel. Now we are conducting most of the research there, saving time an effort. Crowd Answers is impecable and highly recomendable"
Insight Manager – Regional Bank
“My New Lager Craft Beer flavor was improved dramatically after receive the results from the product test we conducted using this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
CEO – Local Craft Beer Owner – Florida
“Investment in social media has been increasing in the last years, but there were no clear ways to measure the return on this expenditure. We managed a lot of KPI and metrics but not related with growth. Crowd Answers have been helping us to understand, organize and focus on what is important and help us to increase sales and profitability".
SVP Insights Director – Media Company: SM Strategy